Typeface was initially geared towards long stretches of texts like in newspapers and in books, but with the changes in innovation as well as increase in the prevalence of advertising the need for a typeface that shouts at the person and stands out amongst the crowd became essential. The radical advances in advertising strategies inspired this bold new typeface. The birthplace of Slab Serif was Britain in which print advertising was still very popular. ![]() It seemed like it was the most convenient term and because of its popularity, has become the nomenclature for the typeface. ![]() The term Egyptian was deemed by others as a misnomer, in which it was derived from the craze the country made after the 3 year expedition of Napoleon. The early 1800 saw the birth of the Egyptian typeface, technically known as Slab serif.
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